|
The mission of Center Ice Magazine has been to fill the media coverage void for the sport of ice and inline hockey throughout the southeastern and southwestern United States. Both regions are considered non-traditional markets, but they are the fastest growing districts within USA Hockey and have been for the last 14 years and are home to three of the last six Stanley Cup Champions: the Tampa Bay Lightning, Carolina Hurricanes and Anaheim Ducks. Center Ice Magazine has a passionate and captive audience of hockey players, hockey coaches, hockey parents, and hockey fans who read the publication because it is informative, entertaining, readily-available and most importantly because it is their paper — about them and the teams they follow! Since August of 2004 we have published a monthly tabloid focusing on the southern and non-traditional hockey markets from Florida to California. |  |
DISTRIBUTION
The magazines are directly mailed in bundles of 40-50 copies to over 230 ice and inline rinks as well as other hockey-friendly businesses such as pro shops, sports bars, restaurants, sporting outlets and specific, high-traffic locations in 32 states across the country. For a complete list or if you would like to have your facility added to our distribution list email:
This e-mail address is being protected from spambots, you need JavaScript enabled to view it
| DEMOGRAPHICS Compared with the fans of basketball, football and baseball, hockey fans are more likely to have an executive or managerial job, a household income of more than $100,000, a college degree and access to a computer and the Internet, according to a study by the Bonham Group for the NHL.
That study holds true at the minor league and youth levels as well primarily because ice hockey is one one of the most expensive sports to play.
We provide you with one of the best opportunities to reach potential customers, players, coaches and parents alike in our niche market by continually updating our site, while offering you strong reach and frequency in the ice and inline hockey market.
TARGET AUDIENCE
Primary Publics • Fans who attend more than 10 games
per year • Season ticket holders • Players • Coaches • Parents • Youth league organizations • NHL organizations • Minor league organizations • Media • Sponsors • Rink/venue owners |
Are You Combining Your Print With Your Advertising Online?
Create brand awareness, improve ROI and increase your customer base.
It's a simple truth — in order to reach potential customers, advertisers must go where consumers go and where consumers are going is online.
As Internet use has increased so has traffic to our site. Online advertising is powerful, immediate and substantially more affordable. The Internet has become an essential component of any ad campaign.
We provide you with one of the best opportunities to reach potential customers, players, coaches and parents alike in our niche market by continually updating our site, while offering you strong reach and frequency in the ice and inline hockey market.
Demographic Study On Hockey Fans Across Social Networks
Rapleaf (www.rapleaf.com), the leader in automated search for people on the social web, recently conducted a study on the demographics of hockey, baseball and basketball fans.
While the study's overall findings are not surprising (fans of all three sports tend to be males under 35 years of age), demographic and social data across the sports provides interesting insight on differences between basketball, baseball and hockey fans on social networks.
For example, despite being fewer in number, hockey fans tend to be the most gender-balanced and also the best connected.
The results of the study are based on a sample of 2,850,000 basketball, baseball and hockey fans. Rapleaf determined a user to be a fan of a particular sport if mention of the keywords, hockey, basketball or baseball was found in publicly-available profile information.
The following are highlights from the survey:
• Women have the largest presence in hockey
Nearly all of the hockey fans surveyed were female, compared to 40 percent of basketball and only 35 percent of baseball fans. Overall, 60 percent of the sports fans sampled were male while 40 percent are female.
• Over 85 percent of sports fans are under 35 years old
Almost half of the sports fans sampled were between 18 and 25 years of age, with another 24 percent falling within the 26 – 35 age range. Baseball fans tend to be older, followed by hockey fans, with basketball fans being the youngest. Over 90 percent of basketball fans sampled were under 35 years old.
• Sports fans tend to be social creatures
More than 60 percent of sports fans sampled have over 50 friends online. In a typical brand's consumer list, only 10 percent of the people have over 50 friends, Hockey fans are the best connected with over 63 percent having more than 50 online friends.
• Rapleaf is not affiliated with any sports organization or social network. Headquartered in San Fransico, the company has processed over 500 million unique searches for businesses and consumers.
For those interested in advertising with Center Ice Magazine and reaching this lucrative and relatively untapped market, please call the main office to contact an account executive in your area. For information or advertising questions, call 615-829-3830 or email:
This e-mail address is being protected from spambots, you need JavaScript enabled to view it
for more information. For the convenience of our advertisers, Center Ice Magazine accepts payments online. 
The first TWO (2) months of ALL new contracts MUST be paid in advance prior to the running of first ad. No exceptions.
Print Advertising Specs:
File Size:
Photos, logos, art, etc. Must be 100% at 300 dpi., and 100 lpi. Low resolution files (Internet-based art work) will NOT be accepted. We can accept your large files and will be happy to resize them for our specifications.
Preferred Files:
1. PDF (non-animated)
2. EPS (Encapsulated PostScript)
3. Photoshop (jpeg, gif)
4. TIFF (Tagged Image File Format)
• Premium positioning (front inside cover, back inside cover, back cover) requests will charged an additional 15% • All prices in U.S. dollars
Online Advertising Specs: For Animated Ads or premium positioning requests, include an additional 10% charge over and above the cost of each ad insertion. You may e-mail your ad to Center Ice Magazine at
This e-mail address is being protected from spambots, you need JavaScript enabled to view it
You must notify Center Ice Magazine if you are e-mailing ads and include "CIM ad and (month/year)" in the subject line.
Preferred Files:
1. PDF (non-animated)
2. EPS (Encapsulated PostScript)
3. Photoshop (jpeg, gif)
4. TIFF (Tagged Image File Format)
We accept the files from the following programs:
* Adobe PhotoShop 4.02 and higher (Mac and PC)
* QuarkXPress 4.1 and higher (Mac and PC)
ALL fonts and images must be embedded/converted in all ads. Center Ice Magazine will not add client fonts to our system. * Dates are subject to change without notice due to our printers availability. Publication dates may vary between 3-5 days. Mailing delays occasionally occur with the Post Office which may affect our scheduled delivery. Center Ice Magazine is not responsible for any delays caused by aforementioned circumstances. |
nashville 
atlanta 
tampa bay 
carolina 
washington 
florida 
dallas 
