Sleeping With Your Team
Unique NHL sleeping bags arrive just in time for those holiday sleep overs
By Darren Lowry

With all of the choices available for the upcoming Christmas season, Center Ice Magazine has managed to find something never-before offered: NHL sleeping bags.
Jimmy Jones, a parent and entrepreneur from Florida, says he looked for a Tampa Bay Lightning sleeping bag for two seasons in a row before discovering that nobody had ever offered one before.
"When I got the idea, I remember thinking to myself, ‘I can’t believe nobody makes a team sleeping bag,’" Jones said. "Imagine the kids in Minnesota and Wisconsin and Michigan and the Boston area and the New York area. Most kids up there have a sleeping bag, and most kids here in Florida have a sleeping bag."
After making various calls to the team and finally the league, Jones, a former maker of golf equipment, applied for and was eventually issued the NHL’s first license for manufacturing sleeping bags for all 30 teams.
The bag is made out of high quality comfortable materials, including 300 gram per square meter hollow-fibur insulation, a polyester/cotton lining and a bright micro-silk screen logo.

They are also temperature tested to 30-40 degrees, are machine washable and exceed the burn rating for sleeping bags.

"It’s not just something that you throw a logo on and hope to sell," Jones said. "That’s not the way I have ever built a product for any of my companies. We used the best material we could find. So I did the same thing with the sleeping bags."
Even the stuff sack that comes with the bag has the team logo on it.
Jones says that one feature in particular, the dual zipper guards, came about after consulting with some of the top sources in the industry: moms.
"It’s amazing what you learn just talking to moms about sleeping bags, who say ‘I hate it when they get snagged’," Jones said. "Well, we put zipper guards on both sides so it won’t get snagged."

Jones has made storing his bags easy, as they come with clasps that snap in place to keep the bag rolled up so it can be stored in the stuff sack.
Jones also made sure that the boxes that held the bags had a hole on the side that allow potential buyers to see, and more importantly, feel the product before purchasing it.

"People want to touch something," Jones said. "It’s just human nature."
Jones says he found out that most sleeping bags sell for around $50, so he made his for sale for $44.95.

"That’s one thing I did with my golf equipment: I made it affordable to the masses," Jones said. "It wasn’t a cheap item, but it was what the majority could afford for a high-quality product. Same philosophy with the sleeping bags: make a high-quality sleeping bag that’s got to be affordable."

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